HERB VINCENT PETERSON | CREATIVE DIRECTOR AND EDUCATOR
Herb Vincent Peterson is an award-winning multidisciplinary creative director, design researcher, and educator. With a background in strategic branding and social design practices, Peterson’s research lies at the intersection of community and design pedagogy aimed to bring sustainable change in rural America.
Peterson has been able to work with a variety of towns and cities, universities and colleges, to the wide spectrum of not-for-profit organizations and major retail companies, such as the Guggenheim Museum, The Wexner Center for the Arts, Gap Inc (Old Navy, Gap), Hoosier Lotto, Saturn GM, Kroger Super Markets, Indianapolis Arts Council, Full Circle, Happi Brands, Urban Outfitters, and artists such as Ann Hamilton, Michael Mercil, Susan Stewart and Linda Adele Goodine.
Among other things, Peterson filled the role of executive director of Open and Build, a not-for-profit design network that was originally started in Columbus Ohio in 2009. In 2016 he co-founded, Marion Design Co. a socially driven design studio aimed to revive, empower, and propel a rural community with collaboration through design research and education.
Peterson's work has been featured in numerous national and international magazines, books and exhibitions including venues such as, The Wexner Center for the Arts, The Indianapolis Museum of Art, Elizabeth Gallery in London, Art-Basel; Miami, Sean Christopher Gallery; Ohio, Agora; New York, Kuhn Fine Arts Center, Jacksson Contemporary Art, Williams Art Galleries at Indiana Wesleyan University, and more recently at the Union University art Museum.
A passionate educator and education activist, Peterson has taught design and fine art to numerous students at universities including, Herron School of Art and Design, Ohio Dominican University, The Ohio State University and Indiana Wesleyan University where he currently serves as an associate professor and coordinator of the Visual Communication Design program.
Peterson holds a BFA from Herron School of Art and Design where he studied Photography and Visual Communication Design, an MFA emphasizing in interdisciplinary research, focusing on Visual Design and Education from The Ohio State University, and is currently working on a doctorate in design at the college of design at North Carolina State University.
DOCTOR OF DESIGN (In Progress)
Research: Community, higher-ed, and design pedagogy aimed to bring sustainable change in rural America.
MASTER OF FINE ARTS (2006–2008)
Interdisciplinary Specialization Fine Art and Design
Research: Social Imagery through Typographic Syntax (Art & Design)
The Ohio State University
BACHELOR OF FINE ARTS (1998–2006)
Visual Communication Graphic Design and Fine Art Photography
Herron School of Art and Design
Minor: Art History Studies. Herron School of Art and Design
Peterson's primary research interests are in the field of design thinking for community based design initiatives, STEM education through design methods for K-12 Educators, Contemporary Design education; specifically how students are shaping the future of design, and an extensive art studio practice that makes work centered on place and home, life and death, and divergence within conversations.