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Biography
Herb Vincent Peterson was born in 1979 in Indianapolis Indiana and currently lives and works between Columbus, Ohio and New York City. Employing a variety of media, Peterson's work ranges from text-based installations and printed material, to video and live performance, and actively works with collaborations across all artistic and academic disciplines. Peterson has exhibited both nationally and internationally at venues including: The Indianapolis Museum of Art; The University of Oxford, Oxford England; Elizabeth Gallery, London, England; Art Basel-Miami; Scope Art Fair New York; Agora Contemporary, New York City, and more recently at the Blue Star Contemporary Art Center in San Antonio, Texas. Peterson received his BFA from the Herron School of Art and Design in Indianapolis, Indiana in 2006 and received his MFA from The Ohio State University in Columbus, Ohio in 2008. He currently teaches in the Department of Industrial, Interior, and Visual Communication Design at The Ohio State University.

Statement
Settling Down, A New Typographic is a collection of text-based projects that fuse concepts of both art and design in order to explore their convergence and interaction. Inspired by the (typically) large-scale, exclamatory signage used in real estate advertising, these works connect the desire to attain the American dream with one of its most ubiquitous symbols—home ownership. Rendered in black and white, each work in this series represents a moment in a dialogue between two people in a relationship

As an extension of this work, 5000 postcard prints have been placed throughout the city on racks where free real estate information is made available to the public. The postcards replace the information on homes for sale, that one would expect to find in these locations, with a symbolic notion of the anticipation and desire that brought us to look in the first place.